APPROACH AND CONCEPT
Following my research on the Lief! customers and the values of the brand, it became clear to me that I should elaborate on the “homely” feeling and connection between mothers and children. The Lief! Lifestyle brand is based on the values family, children, spending time together, homeliness and having fun.
For their ‘home’ product range I designed a product to make frozen popsicles in your own freezer. You fill up the silicone cups with your yoghurt mixture and let it freeze. The sticks are shaped as typical waffle cones, which prevents slipping and disappointed faces.
Including packaging, technical details and renderings