I was asked to develop concepts for two custom perfume bottles for the masstige/middle market segment for 25 to 40 year olds. The design should impress the customer by an original, unique and eye-catching design which then can be developed into a recognizable factor.
Two separate bottle designs were asked, one for man and one for woman, while maintaining a recognizable harmony and identity.
The bottles would be used for different varieties of perfumes. Coloration of the bottle itself was not preferred, but the perfume liquid could be coloured.
Because perfume is a very fashion sensitive product,
I started to research the trends and develop concept moodboards for style, shape, colour and position. After setting out three concepts which could each go well for the male as for the female version, I started sketching and basic 3D modelling. I experimented with different materials and caps.
Because coloration of the glass itself was not preferred, but the same bottles would be used for different fragrances, I suggested to either use inside colouring or use coloured perfume liquid. I made the bottles in a flat shape, so that they are easy to carry in a bag. I also made them quite tall, to make it seem that they contain more fragrance volume.
The chosen concept was the Capsule concept. Where the male version should contain 90ml and the 75ml, the shape of the female bottle still allows it to be the same size as the male version, which will work well for shop presentation.