I was asked to design a new packaging for butter figurines (for holidays like Easter or Christmas), sold in supermarkets like Albert Heijn, Jumbo and Lidl. Van der Pol Boter was interested in a better presentation of their product. The product needs to sell itself because advertisement is hardly possible due to the short periods in which it is sold.
APPROACH AND CONCEPT
Following my research on the product, the users, the situations in which the product is used, the values that consumers associate with this product and the technical restrictions of the packaging, I developed three concepts. After a mid-project meeting, we agreed that although the Christmas ornament / egg-cup packaging was the most attractive and fun, the concept of the reusable dome with a decal would be more realistic and cost effective for this relatively low priced consumer product.
I designed the packaging as a snow globe, which has the figurine covered with a transparent bowl. On the transparent cover, many decals are possible, which can add great value to the product. The design of the lid allows the consumer to present the figurine directly on the table.
The packaging can be re-used, which makes it a more sustainable product. There are promotional opportunities, like making it a collector’s item and making special editions.
Because of the different graphic possibilities on the packaging, more selling moments than only the holidays can be added. With the right graphics, people are more likely to buy a nice butter figurine for barbecues, weddings, birthdays, sporting events, etc.