VinRose is a fashion brand for toddlers to pre-teens. I have worked as a designer for VinRose for 3 years, after which I became head designer for a year and a half.

Because VinRose is a very trend-forward fashion brand, staying on top of the latest developments in retail was very important. I did trend research, made storyboards to set up the new collection themes and based the range on the given budget and sale results.

I designed jackets, denim, woven, knit wear, jersey items and swimwear and made the tech-packs, all over prints, placement prints, embroideries, badges, labels and other artwork. Working closely with the factories in China, India and Turkey gave us the opportunity to achieve the wanted style and quality. 

I challenged myself with staying on top of the trends, which I think is key in this current, difficult retail climate. With consistency in colour palette, style and graphics, I gave the brand more identity and direction.

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